My Professional Experiences

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Feb 2020 - Present

Senior Global Digital Marketing Manager

EMEA & APAC

Medallia

London, United Kingdom

Supervise a global digital marketing strategy for the EMEA & APAC region. Lead and manage end-to-end campaign execution in various organic and paid channels; SEO, email, search, display, etc. with main focus on paid media advertising.

 

Drive communications planning & media buying strategy across all paid channels including  social, display, search and mobile media. Manage media budgets, including all operational, fiscal and investment ROI and evaluation responsibilities. Develop ABM campaigns, retargeting tactics and ab testing by leveraging and adopting new technologies.

Supervise campaign localisation with advanced QA standards to provide tailored ad experience for the EMEA & APAC countries.

Nov 2017 -  Jan 2020

Senior Digital Strategy Manager, MENA

The First Group

Dubai, United Arab Emirates

Deployed a digital marketing strategy for the target countries in the Middle East and North Africa region. Managed a yearly budget of over $2 million. Led and executed digital campaigns; email, SEO, and paid advertising via channels like Google, Facebook, Yahoo and LinkedIn in 5 languages (English, Arabic, French, Russian and Chinese). 

 

Developed a  blueprint for customer lifecycle management along with concrete segmentation and personalisation strategy. Streamlined marketing automation process and overhauled data integration and visualisation.

Mar 2016 -  Oct 2017

Digital Marketing Manager, MENA

Zhejiang Dahua Technology

Dubai, United Arab Emirates

Oversaw marketing campaigns and managed budgets of the MENA region. Planned  a strategy for local markets and executed localised digital & field marketing campaigns in UAE, KSA, Oman, Egypt, Pakistan, Kuwait, Qatar, and so on. Managed own channels such as email, social media and websites.

 

Generated leads from triggered and drip email campaigns and created pipeline. Project managed a development of local websites and web production. Developed localised campaign assets and social media content. Designed email templates and digital marketing creatives.

Apr 2014 -  Nov 2015

Marketing Manager, Africa

One Agency South Africa

Johannesburg, South Africa

Established local in-store branding guidelines for the Southern Africa region. Managed Samsung Electronics' brand stores in major cities in Africa from branding, fit out, marketing to maintenance (South Africa, Zambia, Zimbabwe, and Botswana).

Supervised manufacturing, quality assurance, logistics and installation of store furniture and construction of the mobile store. 

 

As a regional marketing specialist, provided consultative services about visual merchandising strategy and in-store experience which resulted in an increased sales.

Oct 2013 -  Feb 2014

Marketing Manager (FTE)

Cheil Worldwide

Sochi, Russia

Executed hands-on programs in Russia during the 2014 Olympic Games. Evaluated and published online content created by global bloggers. Designed marketing collaterals such as banners, brochures, and leaflets.

 

Organised and led interviews with international athletes from 20 different countries. Assisted global bloggers with implementing online marketing campaigns to promote SAMSUNG Note 3 products.

Nov 2011 -  Sep 2012

Marketing Executive 

The Third Age

Seoul, South Korea

Took a lead of interviewing celebrities and created articles for corporate magazines. Consulted with clients on marketing campaigns and collaterals (South Korea’s large enterprises ranging from Samsung Electronics, Hanwha Group, Shilla Group, to Lotte Group, etc). Overhauled publishing of print and digital projects. Worked with in-house designers and freelance writers to publish annual reports. Delivered a sales pitch for various marketing projects such as package design, brochures and online ads.

Skills & Languages

MARTECH

Paid Media & Advertising

Email & CRM Marketing

Web & SEO

Marketing Automation

Data Analytics & Visualisation

Social Media Management

SOFTWARE

HTML & CSS

Javascript

Image & Design Tools (Adobe)

Video Editing 

LANGUAGES

Korean

English

Chinese

Education

2017–2019

University of Manchester – Manchester, UK

Master of Business Administration 

Certification

Growth Master Training (GrowthHackers.com)

Analyzing & Visualizing Data with Power BI (edx)

HTML5 and CSS Fundamentals (edx)

2007–2011

Google Analytics, Search, Display (Google)

Hongik University – Seoul, South Korea

Bachelor of Arts; English Literature